NewForm vs TubeScience
Decide how you want to pay for creative and who will own the testing. A performance-linked fee and a scoped production engagement allocate cost differently; compare them against the same acquisition goal.
Publisher disclosure: NewForm sells the services and software discussed here. We reviewed the linked public provider material on November 3, 2026. Fit recommendations are our editorial judgment; we have not run a controlled head-to-head performance test.
TL;DR
- →TubeScience advertises performance-based creative pricing, studio production, media buying and its own creative intelligence tools.
- →NewForm fits teams that want strategy and in-house production connected through Framework, with the option to use Framework independently with their existing team.
- →Decide how you want to pay for creative and who will own the testing. A performance-linked fee and a scoped production engagement allocate cost differently; compare them against the same acquisition goal.
At a glance
NewForm
Creative strategy, in-house production and testing
TubeScience
Performance-priced creative production
Feature-by-feature
How the workflows compare.
| Feature | NewForm | TubeScience | Edge |
|---|---|---|---|
| Commercial model | Custom scope and quote for strategy, production and testing. | Advertises pay-for-performance creative. Request the fee calculation, qualifying targets and full terms.Source | Fit |
| Who runs the tests | Agree campaign ownership and any media buying in the engagement. | Describes client-run testing as well as a media buying service; specify which you are purchasing.Source | Fit |
| Creative intelligence | Framework informs production and is also available as standalone software. | Builds internal creative intelligence and production technology.Source | Fit |
Which one should I pick?
Which workflow fits your team?
- ✓You want an engagement that specifies new concepts, variations and production responsibilities up front.
- ✓You want to evaluate Framework separately before deciding whether to change your production partner.
- ✓NewForm's relevant work and sample briefs fit the product demonstrations your customers need.
- ✓You prefer performance-linked creative fees and can agree a measurable target and testing process.
- ✓You want to evaluate production and media buying from the same provider.
- ✓Its proposal explains the costs and operating requirements clearly enough for your team to execute.
Compare the same test under both pricing models
Give each team a target acquisition cost, your conversion event, current ads and the budget available for learning. Ask for a first-batch plan that distinguishes a new concept from an edit of an existing one.
Then model a batch with no qualifying ads, one with a small winner and one that scales. Include creative fees, media spend, management, creator rights and internal review time. A performance-linked creative fee does not remove the cost of running the test.
- Which attribution window determines whether an ad qualifies?
- Who funds tests and decides when there is enough evidence?
- What fees and usage rights apply when an ad keeps running?
What to confirm before choosing
The public pricing description is not a complete contract. Ask how targets, attribution, testing spend, fees and creative usage are defined.
The verdict
Our recommendation.
Shortlist TubeScience if the performance-linked proposal works for your economics. Shortlist NewForm if you want scoped production tied to Framework or want to start with software for your existing team. Both deserve a review of actual work and operating terms.
Neither a pricing model nor a large output count proves which partner will acquire better customers for your business. Judge the brief, testing plan and total commitment together.
Frequently asked
Questions about the comparison.
- Does TubeScience charge a standard monthly retainer?
- Its public site advertises performance-based creative pricing. Ask for the applicable proposal rather than assuming a conventional retainer or treating the headline as a complete price list.
- Can I use Framework without switching to NewForm production?
- Yes. Framework is available as standalone software for your current team or agency. Full-service NewForm is a separate engagement; compare the cost and responsibilities of each option.
- How should I compare the agencies' results?
- Request comparable examples for your business model, including the time period, conversion event, spend and attribution method. Evaluate a scoped first batch against your own baseline. Past client results do not establish a result for your account.
Sources and next steps
- TubeScience: services, performance pricing and technology
- NewForm full service: official scope
- NewForm: pricing and engagement scope
Found an outdated claim? Suggest a correction and include the comparison URL and supporting source.