1. NewForm
Best for: DTC and consumer-app teams pushing past 200 ads a month and unwilling to call a test without statistical confidence.
NewForm is a performance creative agency with one hard belief: in 2026, content is the targeting. As ad platforms take away audience controls (SKAN, Advantage+, Performance Max, Smart+), the ad does the sorting. It decides who gets pulled in and who buys. Creative isn't a craft layer sitting under media anymore. It's the main lever, so NewForm runs it like a system.
Framework is that system, NewForm's proprietary testing engine. It runs structured experiments across hundreds of creative variants per brand each month, calls which formats are winning at statistical confidence, then kills the losers before they burn more spend. The engine catches roughly 2x more winners than manual buying and finds winners 29% faster than unstructured testing. Meta's algorithm misses the best creative 40% of the time. Framework is there to catch what Meta doesn't.
Most agencies are creative shops with a spreadsheet taped on. NewForm was built around statistical testing from day one. The team has embedded creators for production, strategists building the test plans, and engineers keeping the testing infrastructure sharp. That's the moat. For DTC and consumer-app brands spending $500K–$10M/month on paid social, the model drives measurable CAC efficiency lift and finds winning formats faster than a traditional agency or in-house setup.
Why choose NewForm
- ✓Framework, its proprietary statistical testing engine, calls scale or kill at 95% confidence. Not gut feel.
- ✓Embedded creators work like growth engineers, testing 50+ formats instead of re-skinning one winner.
- ✓One team owns the creative and media feedback loop, so the ad maker and media buyer aren't stuck in separate silos.