Perspectives
News, research and essays from NewForm on performance creative.
Market Research
Creative Intelligence: The Market Maturity Curve, with Winterberry Group
October 15, 2026
News
NewForm wins TikTok's Media Buying Excellence Award
October 6, 2026
Think Piece
Forward Deployed Creative — The East Indies, Alex Karp, and Meta ads: why the future of creative intelligence is forward deployed
July 9, 2026
Market Research
Hook Rates Are a Scam: 10,000+ Ads Show Zero Correlation With Winners
May 12, 2026
Market Research
How many ad variations should you make?
January 26, 2026
Think Piece
UGC Is Dead And We Have Killed It
January 8, 2026
Think Piece
The Creative Calculator: How Many Ads Should You Be Making?
October 28, 2025
Think Piece
2025: The Year of the Agent
January 5, 2025
Think Piece
Content Isn't Composition
October 7, 2024
Think Piece
Software ≠ Technology
September 23, 2024
Think Piece
The Dropshipping Era of Software
September 9, 2024
Market Research
A Mathematical Exposé of AIGC
August 13, 2024
Think Piece
The Algorithm
April 3, 2024