NewForm Perspectives — Essays and Dispatches on Performance Creative
Market Research
How many ad variations should you make?
January 26, 2026
Think Piece
UGC Is Dead And We Have Killed It
January 8, 2026
Think Piece
The Creative Calculator: How Many Ads Should You Be Making?
October 28, 2025
Think Piece
2025: The Year of the Agent
January 5, 2025
Think Piece
Content Isn't Composition
October 7, 2024
Think Piece
Software ≠ Technology
September 23, 2024
Think Piece
The Dropshipping Era of Software
September 9, 2024
Market Research
A Mathematical Exposé of AIGC
August 13, 2024
Think Piece
The Algorithm
April 3, 2024
Think Piece
It's okay to make money
February 12, 2024
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Every Thursday.
One essay a week on creative performance, measurement, and the math behind the ads that move the number.
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