§ 00 / ABOUTThe creative intelligence companyNF.COMPANY
Creatives that treat advertising like a science.
Founded
2023
New York
Headcount
50+
Creatives · Engineers · Strategists
Studio
NOMAD
New York · 5,000 sq ft
Brands
50+
Shipped and scaled
§ 01 / PROBLEMThe intelligence gapNF.RESEARCH · 2026
Your growth is decided by systems you no longer control.
Meta, Google, and TikTok now automate targeting. The one lever you still control is creative.
Meta
Advantage+
Decides who sees what, when.
Audience: AutoPlacement: AutoCreative: Yours
Google
Performance Max
Assembles and optimizes across every surface.
Surfaces: AutoBidding: AutoAssets: Yours
TikTok
Smart+
Automates targeting, budget, placement, and optimization.
Budget: AutoAudience: AutoCreative: Yours
§ 02 / THESISThe paradigm shiftNF.RESEARCH · 2026
Today, content is the targeting.
You launch the creative, the platforms now find the audience.
Old · Audience-based targeting
You pick the audience
DemographicsLocationDeviceIncomeInterests
The platform serves the ad
New · Interest-based targeting
The platform matches creative to people
SavesWatch timeSharesScroll
It finds the buyer
Cost-conscious switchers
Method-curious learners
Price-triggered buyers
Trust-led adopters
If creative is the targeting, the companies with the best creative intelligence layer win. NewForm helps them build it, and execute.