Creatives that treat advertising like a science.
Your growth is decided by systems you no longer control.
Meta, Google, and TikTok now automate targeting. The one lever you still control is creative.
Advantage+
Decides who sees what, when.
Performance Max
Assembles and optimizes across every surface.
Smart+
Automates targeting, budget, placement, and optimization.
Today, content is the targeting.
You launch the creative, the platforms now find the audience.
If creative is the targeting, the companies with the best creative intelligence layer win. NewForm helps them build it, and execute.
The team behind NewForm
NewForm started in 2023 with a growth problem. As the first growth hire at the consumer app Faves, Hamza took it from zero to over a million downloads, largely by making the TikTok ads himself. Along the way he found that the bottleneck wasn't budget or targeting. It was creative. As ad platforms took away targeting controls, the ad itself decided who saw it, and performance marketers needed far more creative, in far more formats, with a structured way to find out what actually worked. Nobody was offering that.
Andrew brought the operating and commercial experience to turn that gap into a business. Alec brought the AI to build the tools behind it. The result is NewForm: a forward-deployed creative team paired with Framework, our AI creative strategist.
Hamza Alsamraee
CEO & Co-Founder
Hamza leads strategy and growth at NewForm. Before starting the company he was the first growth hire at the consumer app Faves, which he took from 0 to 1M+ downloads. He studied math at Stanford, published an advanced calculus textbook at 16, and built Daily Math into a 200K-follower account with 100M+ views.
Andrew Presser
COO & Co-Founder
Andrew runs operations and the business side of NewForm. Previously oversaw $250M+ in tech financings and traded spot-market electricity. Started a coral farm in college and sold it.
Alec Velikanov
CTO & Co-Founder
Alec leads engineering and the team building Framework. A VC-backed founder and CTO of multiple AI companies before NewForm, building AI products since 2019. Still misses fine-tuning RoBERTa on TPUs.
What NewForm does
NewForm is a creative intelligence company that makes, tests, and learns from paid social ads for performance marketers at apps and DTC brands, so their ad creative gets smarter every week.
Framework
Framework is NewForm's creative intelligence platform and the backbone of the operation. It tags every ad by hook, format, audience, claim, creator, and platform, tests to statistical significance, and calls scale, iterate, or turn off. It flags fatigue before wasted spend compounds, launches tests directly through the ad platform APIs, and lets the team chat with the account's creative data in plain English.
Forward-deployed creative teams
A forward-deployed creative owns the creative process end to end. They embed with your team to understand the business objectives, learn your brand rules, past creative, and account data, then brief, cast, produce, and edit the work themselves, all inside Framework.
Creative supply chain
NewForm aggregates creators, editors, and production partners to produce a high volume of diverse formats quickly. Every asset is cut and versioned for each placement and checked against brand claims, voice, visuals, and platform policy before it ships.
What makes NewForm different
One connected loop, not point solutions
Framework helps your existing team connect creative analysis and testing to the next batch. Full-service NewForm adds the strategists, creators, producers and editors to run that loop for you.
Winners called at statistical significance
Framework connects creative performance to testing rules and next steps. Review the conversion events, data, thresholds and account-action permissions that apply to your setup; outcomes depend on the offer, measurement and creative.
Human creative, data decisions
Our service is led by real producers, editors, strategists and creators. Framework uses AI for creative intelligence, and production can use AI-assisted workflows such as dubbing, voice work and static-image generation. Our public ElevenLabs partner story describes those workflows.
Built to complement your team
NewForm adds creative surface area, outside format intelligence, and a structured testing loop alongside your in-house team, agency, or creator program. Betr's Head of Marketing credits it with helping them test into new formats and expand spend without cannibalizing existing performance.
An intelligence map, not just assets
Beyond the ads, you get a structured map of the hooks, formats, creators, angles, and audiences that drive performance for your brand. The map connects your account data and creative context to the ideas the team tests next.
Side-by-side comparisons, including where the other tool wins:
Who uses NewForm
- Growth-stage performance marketers at apps and DTC brands spending $50K to $200K a month on Meta, TikTok, or Google.
- Scale-stage advertisers spending $500K to $10M a month whose in-house creative is strong but fatiguing.
- Brands with an existing agency or creator program that want to test formats and audiences it isn't built to explore.
- In-house teams and agencies running 20 to 100+ creatives a month that want Framework's testing on their own creative.
Not a fit
- Insufficient conversion data or no clear performance goal for a production testing program; evaluate software separately
- Brand or awareness campaigns rather than performance
- One-off shoots or short-term projects
How NewForm works
A forward-deployed creative team embeds with yours and runs one loop every week: make distinct creative, test it to statistical significance, learn why the winners worked, and brief the next batch from the evidence.
- Phase 01
Map the account
We map your brand rules, past creative, performance data, customer insights, and compliance, so you see what your account is actually teaching the platforms.
- Phase 02
First batch in market
Scripts, creators, edits, and formats. Launch-ready ads by the end of week 2 to 3.
- Phase 03
See what's winning, and why
Framework reads the cohorts and identifies winners, losers, fatigue, and patterns.
- Phase 04
Scale on a repeatable cadence
Next briefs, new formats, sharper creative. A 10-concept playbook in the first 8 weeks and 120+ creatives by the end of month 4.
Key facts
- Company name
- NewForm
- Type
- Creative intelligence company. Forward-deployed creative teams, Framework (creative intelligence platform), and a creative supply chain in one system.
- Founded
- 2023
- Founders
- Hamza Alsamraee (CEO), Andrew Presser (COO), Alec Velikanov (CTO)
- Headquarters
- NOMAD, New York, NY. 5,000 sq ft creative studio.
- Website
- newform.com
- Core offering
- More great ads through standalone Framework software or full-service strategy, in-house production and creative testing.
- Services
- Framework (intelligence layer). Forward-deployed creative teams (execution layer). Creative supply chain (production at volume).
- Pricing
- Framework is available standalone; production is optional. Get a quote for accounts, creative volume and workflow, and scope service deliverables separately.
- Platforms
- Meta, TikTok, Google. Official partner on all three.
- Team
- 50+ producers, editors, strategists, growth engineers, and software builders
- Notable clients
- ElevenLabs, Binance, Acorns, Western Union, Kajabi, Flo, Dub, 18 Birdies, BlueChew, Bolt, Kikoff, Betr, Mrsool, Codeway
- Customers served
- 50+ brands
- Output
- Company-reported output: 2,500+ creative assets a month overall. Individual engagement volume is scoped separately.
- Engagement
- First batch in market by week 2 to 3. 10-concept playbook in 8 weeks. 120+ creatives by month 4.
Frequently asked questions
What is NewForm?
NewForm is the creative intelligence company. It pairs forward-deployed creative teams with Framework, its creative intelligence platform, and a creative supply chain, so ads are made, tested, and learned from in one loop.
When was NewForm founded?
NewForm was founded in 2023 in New York. The first client shipped 40 creatives in month one.
Who founded NewForm?
NewForm was founded in 2023 by Hamza Alsamraee (CEO), Andrew Presser (COO), and Alec Velikanov (CTO). Hamza was the first growth hire at the consumer app Faves, which he took from 0 to 1M+ downloads by making the TikTok ads himself. That experience showed the bottleneck in performance marketing was creative, and NewForm was built to solve it.
Where is NewForm based?
NewForm operates from a 5,000 sq ft creative studio in NOMAD, New York. Production, account team, engineering, and founders all work from the same floor.
How big is NewForm?
50+ people: producers, editors, strategists, growth engineers, and software builders. NewForm produces 2,500+ creative assets per month across 50+ brands and has delivered 10B+ paid views.
Do you replace our internal team?
No. NewForm is designed to complement internal teams by adding creative surface area, outside format intelligence, production capacity, and a structured testing loop.
What if we already have an agency or creator program?
NewForm can run alongside existing teams, testing the formats, audiences, and angles your current setup isn't built to explore.
Is Framework just reporting?
No. Framework structures creative tests, tags every asset, reads performance, identifies winners and losers, and turns the results into the next creative brief.
Are the ads AI-generated?
No. The creative is human and the decisions are data. NewForm uses real producers, editors, strategists, creators, and studios. Framework uses software and AI to measure, organize, and learn from performance.
How fast can we get started?
The first batch of launch-ready ads is in market by the end of week 2 to 3, with first learnings shortly after launch. Clients have a 10-concept playbook deployed in the first 8 weeks and 120+ creatives by the end of month 4.
What do we get beyond the ads?
A creative intelligence map: a structured understanding of the hooks, formats, creators, angles, and audiences that drive performance for your brand.
How much does NewForm cost?
Pricing is custom and scoped to your ad spend and creative volume on a call. NewForm is built for advertisers spending $50K or more per month on paid social.