More great ads.
Made for you.
Your performance creative agency for Meta, TikTok and YouTube.
Our strategists, creators, producers and editors make the ads. Framework helps us learn what works and improve the next batch. Creative strategy, in-house production and testing in one engagement.
A team to own the creative loop.
Creative strategy, in-house ad production and testing through Framework, with media buying available when included in the agreed scope. An embedded creative lead connects the account's performance to the next brief, while our in-house team produces the work.
Agree the work before kickoff
- Concepts and variations are different deliverables. A concept is a new idea or angle; hooks, edits, aspect ratios and language versions can be variations of it.
- Set the mix of creator videos, demos, statics, studio shoots and other formats against your goals.
- Specify production cadence, review rounds, approval owners, usage rights and creator licensing.
- Define who launches ads, manages budgets and approves pause or scale decisions. Media buying is included only when it is part of the agreed scope.
Choose the right engagement
Full service fits brands with a working offer, enough media activity to learn from creative tests, and a need for sustained production. We scope output and budget fit on a call instead of treating every brand's needs as the same retainer.
Already have the people to make the ads? Framework is available as standalone software. You can use it with your existing team.
Custom scope and quote. Agree concepts, variations, production formats, usage rights and media buying responsibilities before kickoff.
A forward-deployed creative owns the process end-to-end.
- 01
Embeds with your team to understand the business objectives.
- 02
Learns your brand rules, past creative, and account data.
- 03
Briefs, casts, produces, and edits the work itself.
- 04
Operates all of it inside Framework.
“NewForm brought an orthogonal creative approach that helped us test into new formats, reach untapped audiences, and expand spend without cannibalizing existing performance.”
Framework is the backbone of our creative operation.
Framework watches every ad like a human buyer and answers in plain English. Every forward-deployed creative runs the account through it.
Understand every ad
Framework watches every ad like a human buyer, reading the hook, format, offer, and talent frame by frame.
Drive performance decisions
It flags winners, kills losers, and turns every result into the next brief, so spend follows the work that compounds.
Ask the account anything
Ask in plain English. Answers come back grounded in your account, your competitors, and your brand rules.
Every batch starts smarter than the last.
Production, testing, and learning run in one loop. Framework powers the service, not another point solution.
Ship distinct creative
Test to stat-sig
Understand creatives
Brief the next batch
Ship distinct creative
Test to stat-sig
Understand creatives
Brief the next batch
How NewForm compares to the other options.
| NewForm | Traditional agency | UGC marketplace | AIGC tooling | |
|---|---|---|---|---|
| Strategy | Embedded Creative Intelligence Lead | Strategy and account ownership vary | None. You brief. | None. You prompt. |
| Creators | In-house roster | In-house or partner creators | Open marketplace | Synthetic / generated |
| Production | 5,000 sq ft NOMAD studio | Studio and delivery vary | Creator-led formats | n/a |
| Testing | Statistically driven | Confirm testing and measurement | None | None |
| Compounding | Always on | Confirm the learning process | Your team connects the learnings | Synthetic patterns |
| Best fit | Want a creative production and testing team | Depends on specialization | One-off content | Generate and iterate assets |
How we think about the work.
How many ad variations should you make?
Most brands ship too few. The math behind why volume per concept matters more than total volume.
ReadThe Creative Calculator: How many ads to make?
How many ads do you actually need to find a winner? We did the math.
ReadA Mathematical Exposé of AIGC
Why generative tools lose every time the customer can tell. The numbers, not the vibes.
ReadRequest your creative audit.
Request a creative audit from one of NewForm’s Framework-enabled forward-deployed creatives.