Stop guessing
which ads win.
Framework is the creative intelligence platform. It turns every ad you run into structured knowledge, building a compounding ontology of what works, why it works, and what to test next.
Meta isn’t built for creative testing.
Platform reporting shows correlation, not causation. The auction is built for delivery, not discovery. And there’s no kill rule on a losing creative, so every hour it runs, it drags your account.
Reporting, not significance.
Platform dashboards show what happened, not what is statistically significant. Million-dollar decisions, made on noise.
Delivery, not discovery.
The auction optimizes for short-term lift, not for finding your best ad. It converges on good enough and misses the winner that would have changed your unit economics.
Losers compound silently.
There's no auto-kill. Every hour a loser runs it drags the whole account's average down. By the time a human notices, the damage is already booked.
A continuous loop.
Framework tells you what worked, why it worked, and what to test next. Three stages on a continuous loop. Every output is measured, every decision is data, every loss compounds into the next batch.
Tag everything.
Hook, angle, format, talent, platform. Framework ingests every creative and tags its DNA before it hits a feed. Including work from your in-house team or other agencies.
Run cohorts at significance.
Structured tests hold variables constant. Framework waits for 95% confidence, then declares a winner or kills the loser.
Graduate winners, retire losers.
Winners auto scale to larger budgets. Losers retire. The winning DNA seeds the next batch.
Official partners on the platforms you advertise on.
Direct integrations mean Framework sees spend, delivery, and outcomes the same second the platform does.
Advantage+, PMax, and direct API integration.
Spark Ads, Creative Exchange, and Pixel integration.
Performance Max, YouTube Shorts, and Ads API.
Two ways to plug in.
Bring Framework to your existing team, or hand the whole motion to ours.
Framework
The creative intelligence platform
Plug Framework into your existing creative team. We bring the testing engine. You bring the ads.
- ✓Full Framework dashboard
- ✓Statistical testing to p < .05
- ✓Auto kill on underperformers
- ✓AI vision + language analysis
- ✓Cross-platform fingerprinting
- ✓Meta · TikTok · YouTube
Framework + Creative
Platform + embedded creative team
Our team makes the ads, our system grades them. The fastest way to put creative on the engine.
- ✓Dedicated production pod
- ✓100+ creatives shipped per month
- ✓Embedded strategists + editors
- ✓Full Framework included
- ✓Forward-deployed account team
- ✓Direct access to founders
FAQ.
Framework is NewForm's statistical creative testing engine. It identifies winning ads at 95% confidence intervals, auto kills underperforming creatives before they waste budget, and uses AI vision and language analysis to explain why a format won, so every new batch is smarter than the last.
Meta's algorithm misses the best creative 40% of the time. Framework uses 95% confidence interval testing on every creative, meaning it identifies winners 29% faster and catches 2x as many winners compared to unstructured testing or relying solely on Meta's optimization.
When a creative reaches statistical significance as an underperformer, Framework automatically pauses or kills it before it wastes meaningful budget. This happens continuously in real time without requiring manual intervention from your media buyer.
Framework is designed for performance advertisers running 20 to 100+ creatives per month who are losing money on losers they can't identify fast enough. It's ideal for in house teams and agencies on Meta, TikTok, and Google.