The creative operating system for paid social.
Framework helps growth teams understand which creative works, why it works, and what to make next. Use it standalone with your team, or add our full-service production.
Illustrative interface and metrics; not a client performance report.
Your AI creative strategist.
Framework automatically launches creative tests and runs them to statistical significance. It analyzes which creative works and why, using your brand’s unique context throughout.
Spin up dozens of variants and push them live on your budget, audiences, and rules.
Every ad, broken down to the elements driving performance.
Ask anything in plain English, grounded in your full account.
Framework understands your brand.
Framework builds context like a creative strategist. It brings your brand and compliance, performance data, competitor research, and creative archive together, turning all of it into a foundation of creative intelligence. Your creative ontology is the connected map of that context, your ads, and their results.
Creative testing that runs 24/7.
Framework launches creative across Meta, TikTok, and YouTube. It checks performance every hour and tests to statistical significance against your KPIs. It cuts losers before they waste budget and scales winners as soon as the data is clear.
World Cup Creative Test
Illustrative test and data. Rules and account actions depend on your setup.
Go from research to brief in seconds.
Ask Framework what competitors are running, what works in your account, or what to test next. It watches the creative and maps the patterns back to your creative system. Then it turns them into a ready-to-shoot brief or Veo 3 prompt with your brand voice, disclaimers, and production notes.
Ask anything
Illustrative conversation and metrics. Research uses your connected account data, available competitor ads and brand rules.
Cross-platform creative fingerprinting.
The same creative ships under a dozen filenames across every platform. Framework matches those files by what’s in the pixels, not their names. It brings all their performance into one view.
ad_one.mp4. No naming convention required.
Standalone software
Your team makes the ads.
Framework makes the learning useful.
Framework is available standalone, without NewForm's creative production service. Keep your in-house creative team, creator roster or agency. Add NewForm's production team when you want us to make the ads too.
See what works
See your creative and performance in one view. Compare hooks, formats and angles against your account's conversion events and business goals.
Learn why
Use creative analysis and WillBot to examine patterns in the ads. Treat an observed correlation as a hypothesis to test, rather than a guarantee that the next ad will win.
Make the next batch better
Turn what you learn into briefs, concept variations and a testing plan. Your team keeps production ownership. The software helps organize the feedback loop.
What we review in your demo
| Your setup | What to confirm |
|---|---|
| Ad platforms and accounts | Bring your Meta, TikTok and Google/YouTube setup. Confirm which connections, imports and features apply to each account. Capabilities can differ by platform. |
| Conversion data | Choose the events, attribution windows, conversion lag and target CPA or ROAS your team uses. Check that those signals fit the testing workflow. |
| Team and creative volume | Review your users, brands, monthly ad output, naming conventions and existing production process. |
| Permissions and automation | Confirm data access, which testing rules apply and what approvals are required. Agree how your account will handle pause or scale decisions. |
| Commercial scope | Request a demo and a quote for your accounts, creative volume and workflow. Public self-serve pricing is not listed. |
How Framework compares
Choose around the work you need done.
Framework connects creative analysis and testing to your next batch. Other products overlap with parts of that work. Bring a real task to the demo and compare the result, the permissions and the total cost.
| Your task | Framework and NewForm | Other workflows to evaluate |
|---|---|---|
| Understand creative performance | Compare your concepts, variations and creative attributes in Framework, then turn what you learn into the next brief. | Motion, Atria and Foreplay Lens offer creative analysis workflows. Compare the reports and briefs your team actually needs. |
| Research ideas and competitors | Use research alongside your own performance data. Keep observed patterns separate from proof that a format caused a result. | Foreplay includes saved-ad research and briefs. Atria and Adge also describe research workflows. |
| Launch a batch | Confirm which connections and account actions apply in your demo. Agree who owns naming, approval and launch. | AdManage focuses on bulk launch operations. A launch tool may complement an analysis and production workflow. |
| Have a team make the ads | Add full-service NewForm for strategists, creators, producers and editors. Framework software does not require production. | Scope people, concepts, variations, rights and revisions separately from software features. Adge also describes partner-studio access. |
NewForm publishes this comparison and sells Framework. Provider material reviewed October 9, 2026; links and fit criteria are in the individual comparisons.
Read the sourced software comparisons →FAQ.
Creative analytics and testing software that helps your team understand what works, why it works, and what to make next.
Framework is available standalone, without NewForm's creative production service. Use it with your in-house team, existing creators or another agency. Add full-service NewForm as a separate engagement when you want our production team.
Framework helps you analyze creative performance, organize what you learn and decide what to make next. Your team makes the ads when you buy software alone. NewForm One adds a managed creator program; full-service NewForm adds our in-house production team.
In-house growth and creative teams, agencies, and performance advertisers who want better briefs and ad tests from their paid-social results. Software fit depends on your accounts, data and workflow. The full-service production spend profile doesn't set the requirements for standalone software.
Request a demo and a quote for your accounts, creative volume and workflow. Public self-serve pricing is not listed.
Bring your active ad platforms, accounts, monthly creative volume, conversion events and reporting workflow to the demo. Before committing, review the connections, data permissions, testing rules and analysis-to-brief workflow that apply to your setup.
Start understanding
your creative.
Drop your work email and we'll walk you through Framework on your own creative.