BUYER GUIDE · B2B SAASNewForm editorial guideUPDATED OCTOBER 9, 2026

6 B2B SaaS Paid Social Agencies to Compare in 2026

B2B SaaS advertising has to communicate a credible business reason to act and bring the right accounts into a buying process. A strong click rate cannot tell you whether a campaign created useful pipeline. Start with the job: more product-demo and testimonial creative, a paid-media program, or an outsourced marketing department.

Compare NewForm for creative production and learning, Directive and Hey Digital for B2B paid acquisition, Kalungi for broader marketing leadership, Powered by Search for demand capture and generation, and Refine Labs for brand, demand and expansion. These are different scopes, not interchangeable retainers.

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NewForm
Editorial team
Last reviewed October 9, 2026

Quick comparison

#AgencyBest forHQPricing
1NewFormSaaS teams that need a recurring supply of product demos, explainers and performance creativeNew York, NYCustom quote
2DirectiveB2B organizations seeking a broader paid-acquisition partnerContact agency for delivery marketsRequest current scope and quote
3Hey DigitalB2B SaaS teams needing managed paid social and connected attributionContact agency for delivery marketsRequest current scope and quote
4KalungiSaaS companies needing marketing leadership and a wider execution teamContact agency for delivery marketsRequest current scope and quote
5Powered by SearchB2B teams linking paid acquisition with search and demand generationContact agency for delivery marketsRequest current scope and quote
6Refine LabsEstablished B2B tech companies connecting brand, demand and expansionContact agency for delivery marketsRequest current scope and quote

How we ranked

This is a company-authored shortlist, not an independent award or a hands-on audit of every agency. NewForm is the publisher and a provider included in the list. The first entry describes our specific fit; the other entries are organized by the different jobs a buyer may need done, rather than a universal quality score.

We reviewed the linked public service pages and portfolios on October 9, 2026. Selection considers the buyer's conversion event, production needs, measurement responsibilities and specialist scope. Provider descriptions summarize public offerings; the recommendations and questions are our editorial assessment. We do not infer certifications, client outcomes, staffing, prices or minimum contracts that the sources do not establish.

Use this list to build an interview set. Get a current quote, relevant references, a sample brief, the actual delivery team, and a written division of responsibility. A strong fit for one acquisition model can be a poor fit for another.

#1New York, NY · serves international brands· FOUNDED 2023· 50+ teamPUBLISHER · TRANSPARENT RANKING

1. NewForm

Best for: SaaS teams that need a recurring supply of product demos, explainers and performance creative

NewForm is the creative-focused option on this list. Use it when the brief is to get more great ads made and learn from their performance. Do not assume that an existing consumer-app case study proves an enterprise pipeline result or that a creative engagement includes LinkedIn campaign management, ABM, RevOps or every part of demand generation.

NewForm's core job is to help you get more great ads. Framework helps your team see what works, why it works and what to make next. Full service adds the people and production to execute that next batch. Media buying can be included when agreed; it is not automatically part of every creative engagement.

Framework is available standalone. You do not need to buy NewForm's creative production service to use it. Request a demo and a quote for your accounts, creative volume and workflow. Public self-serve pricing is not listed.

Why choose NewForm

  • ✓Strategy, production and creative learning connect in one recurring workflow.
  • ✓Framework is available standalone if your own team already makes the ads.
  • ✓Full service adds real strategists, creators, producers and editors to make the work.
Services
Creative strategy · In-house ad production · Framework analytics and testing · Media buying when scoped
Notable clients
ElevenLabs · Kajabi
Pricing
Custom quote · standalone software or full service
Result signal
Public client work and a TikTok Media Buying Excellence recognition; no guaranteed performance lift.

Before you choose: NewForm publishes this guide and is a commercial option. Ask for proof matching your sector and business model; an app result is not evidence of an equivalent healthcare or enterprise SaaS outcome.

Visit NewForm
#2Contact agency for delivery markets

2. Directive

Best for: B2B organizations seeking a broader paid-acquisition partner

Directive focuses on B2B growth, with paid media, creative and revenue-oriented marketing services.

Interview Directive when the main job is the acquisition program as a whole. Ask how creative priorities connect to qualified meetings, opportunity quality and commercial outcomes in your CRM.

Why choose Directive

  • ✓B2B organizations seeking a broader paid-acquisition partner
  • ✓Ask to meet the people responsible for strategy, production and measurement.
  • ✓Request a comparable customer example and a written delivery scope.
Services
B2B growth · Paid media · Creative
Pricing
Request current scope and quote
Result signal
Public offering reviewed October 9, 2026; outcomes depend on scope.

Before you choose: Fit assessment is NewForm's editorial judgment. We have not audited this agency's client accounts, contracts or delivery quality.

Visit Directive
#3Contact agency for delivery markets

3. Hey Digital

Best for: B2B SaaS teams needing managed paid social and connected attribution

Hey Digital's SaaS paid-social service covers LinkedIn, Meta and Reddit, creative, and CRM-connected attribution.

This is a relevant interview when channel planning and pipeline measurement need to sit beside production. Confirm the channels, conversion definitions and delivery responsibilities in the proposed scope.

Why choose Hey Digital

  • ✓B2B SaaS teams needing managed paid social and connected attribution
  • ✓Ask to meet the people responsible for strategy, production and measurement.
  • ✓Request a comparable customer example and a written delivery scope.
Services
B2B paid social · Creative · Attribution
Pricing
Request current scope and quote
Result signal
Public offering reviewed October 9, 2026; outcomes depend on scope.

Before you choose: Fit assessment is NewForm's editorial judgment. We have not audited this agency's client accounts, contracts or delivery quality.

Visit Hey Digital
#4Contact agency for delivery markets

4. Kalungi

Best for: SaaS companies needing marketing leadership and a wider execution team

Kalungi offers outsourced B2B SaaS marketing leadership and execution, alongside advisory and playbook options.

Consider an outsourced department if positioning, GTM priorities and marketing operations need to be built as well as ads. Compare the cost and responsibilities against filling only the creative-production gap.

Why choose Kalungi

  • ✓SaaS companies needing marketing leadership and a wider execution team
  • ✓Ask to meet the people responsible for strategy, production and measurement.
  • ✓Request a comparable customer example and a written delivery scope.
Services
GTM · Fractional leadership · Demand generation
Pricing
Request current scope and quote
Result signal
Public offering reviewed October 9, 2026; outcomes depend on scope.

Before you choose: Fit assessment is NewForm's editorial judgment. We have not audited this agency's client accounts, contracts or delivery quality.

Visit Kalungi
#5Contact agency for delivery markets

5. Powered by Search

Best for: B2B teams linking paid acquisition with search and demand generation

Powered by Search combines B2B paid advertising, SEO, demand generation, ABM and marketing operations.

Ask how the offer, content, paid campaign and follow-up work together for a defined buying audience. Ensure channel reporting uses the same qualification and revenue definitions as sales.

Why choose Powered by Search

  • ✓B2B teams linking paid acquisition with search and demand generation
  • ✓Ask to meet the people responsible for strategy, production and measurement.
  • ✓Request a comparable customer example and a written delivery scope.
Services
Paid advertising · SEO · Demand generation · RevOps
Pricing
Request current scope and quote
Result signal
Public offering reviewed October 9, 2026; outcomes depend on scope.

Before you choose: Fit assessment is NewForm's editorial judgment. We have not audited this agency's client accounts, contracts or delivery quality.

Visit Powered by Search
#6Contact agency for delivery markets

6. Refine Labs

Best for: Established B2B tech companies connecting brand, demand and expansion

Refine Labs combines brand, demand and expansion strategy with paid media and in-house creative for B2B technology companies.

Compare this model for an established business with a substantial marketing program to coordinate. Ask which changes the engagement will own and which inputs your sales and customer teams must supply.

Why choose Refine Labs

  • ✓Established B2B tech companies connecting brand, demand and expansion
  • ✓Ask to meet the people responsible for strategy, production and measurement.
  • ✓Request a comparable customer example and a written delivery scope.
Services
Demand generation · Paid media · Creative
Pricing
Request current scope and quote
Result signal
Public offering reviewed October 9, 2026; outcomes depend on scope.

Before you choose: Fit assessment is NewForm's editorial judgment. We have not audited this agency's client accounts, contracts or delivery quality.

Visit Refine Labs

Define success further down the funnel

Write down an accepted meeting, qualified opportunity and customer before selecting the agency. If sales rejects a lead, record why. Creative decisions are better when the team can distinguish a persuasive ad from an ad that persuades the wrong person.

A useful brief can test different commercial arguments with the same offer: a product demonstration, a customer explanation and an implementation story. Keep the customer segment and destination coherent. Review early engagement alongside maturing pipeline rather than declaring a winner on clicks alone.

JobWhat the scope should name
Creative productionNew concepts, formats, approved customer proof and revision rounds
Paid mediaChannels, audience strategy, budgets and campaign ownership
Pipeline measurementCRM stages, qualification, conversion lag and reporting ownership
Marketing operationsRouting, follow-up, lifecycle and system responsibilities

When NewForm is the right piece of the stack

NewForm is a fit when you already know whom you sell to and need the creative work to move faster: demonstrations, creator explainers, customer stories and variations of promising concepts. Use standalone Framework with your existing production team, or add our full-service people and production.

If the job is enterprise ABM architecture, a CRM rebuild or ownership of the entire demand-generation department, ask for that scope explicitly and compare the specialists on this list. A useful partnership makes responsibilities clear, including media buying when it is part of the agreement.

Frequently asked

Evaluating a B2B SaaS paid-social partner.

What is the difference between a SaaS creative agency and a paid-social agency?
A creative agency researches, briefs and produces ads. A paid-social agency may also own audiences, campaigns and budgets. Some partners provide both; the contract should make production, media buying and measurement responsibilities explicit.
Does NewForm manage all B2B demand generation?
Do not assume that from a creative engagement. NewForm's public offer centers on standalone Framework or full-service creative strategy, production and testing. Media buying may be scoped; ABM, RevOps and a complete demand-generation department are separate capabilities to evaluate.
Which metrics should we use to evaluate B2B ads?
Review qualified meetings, opportunity quality, pipeline and customer outcomes against your sales process. Early click and lead metrics help diagnosis but do not establish commercial impact on their own.
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