30%
Improvement in performance driven by creative alone
$1.5MM
NewForm driven ARR in the first year
HeyRosie AI is a rapidly adopted AI voice assistant platform helping teams automate calls, bookings, and customer interactions at scale across sales and operations.
Rosie sold a horizontal SMB product that appealed to "everyone" which made performance inefficient and messaging unfocused. Creative was broad, and learnings from the funnel weren’t flowing back into targeting.
NewForm became Rosie’s first growth partner, focusing their message, improving signals, and building the creative needed to bring in higher-quality business owners.
1. Positioned a horizontal AI product as a tool SMBs could actually use
2. Built vertical specific SMB creative to naturally target the right ICP without losing the product’s breadth
3. Build a feedback loop where funnel learnings improved media efficiency
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