DOC NF-CS-18BIRDUPDATED CLASS CASE STUDY
Case Studies/18 Birdies
18 Birdies18 Birdies

Unlocking short-form for 18Birdies

74% CAC

improvement in 4 months

79% CPI

improvement in 4 months

Unlocking short-form for 18Birdies

About

18Birdies is now the No. 1 rated game-improvement and social platform for golfers and ranks #11 in Sports on the app store with a 4.9 star rating across 150k reviews

Our Approach

Paid Social, Campaign Management, Creative Strategy.

Results

With volumetric output, content quickly found audiences with intent to buy: without manually age-gating campaigns, our self-targeting content naturally found high LTV, older, golfers with intent to purchase. 62% of engagement was across age groups 35 and up - with 27% of engagement above the age of 65.Within 90 days of NewForm partnering with 18Birdies, short-form channels were unlocked as profitable on a cash flow basis; with day 1 CAC payback.

Questions about this engagement

How did NewForm work with 18 Birdies?
Paid Social, Campaign Management, Creative Strategy.
What results did 18 Birdies see with NewForm?
With volumetric output, content quickly found audiences with intent to buy: without manually age-gating campaigns, our self-targeting content naturally found high LTV, older, golfers with intent to purchase. 62% of engagement was across age groups 35 and up - with 27% of engagement above the age of 65.Within 90 days of NewForm partnering with 18Birdies, short-form channels were unlocked as profitable on a cash flow basis; with day 1 CAC payback.
What is 18 Birdies?
18Birdies is now the No. 1 rated game-improvement and social platform for golfers and ranks #11 in Sports on the app store with a 4.9 star rating across 150k reviews

Results describe this client engagement. They are not a forecast for every account; offer, measurement, timeframe and production scope affect a comparison.

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End of fileNewForm · 2026