Framework vs MagicBrief
MagicBrief closed on July 31, 2026. It is not an active new-subscription option. The team’s official notice points readers to Canva Grow and its migration FAQ. Read the official closure notice.
This page preserves the former comparison URL for people researching an existing workflow. Separate what you need to replace: saved-ad research, briefs, approvals, analytics and production.
Framework is available as standalone creative analytics and testing software. Your team or current agency can use it without buying NewForm's production service. Add full-service NewForm when you want our strategists, creators, producers and editors to make the ads. Request a demo and a quote for your setup.
Publisher disclosure: NewForm sells Framework and publishes this commercial reference. Closure is based on the vendor’s official notice, not our inference from an inactive feature page.
TL;DR
- →MagicBrief closed on July 31, 2026. It is not an active new-subscription option. The team’s official notice points readers to Canva Grow and its migration FAQ. Read the official closure notice.
- →Framework is available as standalone creative analytics and testing software. Your team or current agency can use it without buying NewForm's production service. Add full-service NewForm when you want our strategists, creators, producers and editors to make the ads. Request a demo and a quote for your setup.
- →The vendor’s notice points to Canva Grow. Evaluate the current Canva product and other active tools against your required tasks; do not assume a one-to-one migration.
At a glance
NewForm Framework
Creative analytics and testing software
MagicBrief
Former creative research and briefing platform
Feature-by-feature
What to evaluate before buying.
| Feature | NewForm Framework | MagicBrief | Edge |
|---|---|---|---|
| Current availability | Available standalone; full service optional | Closed July 31, 2026 | Fit |
| Buying task | Evaluate analytics and testing for your current team | Review the official closure and migration notice | Fit |
Which one should I pick?
The honest decision tree.
- ✓You need creative analytics and testing for your existing team.
- ✓You want optional production without making it a condition of buying software.
- ✓Use the official MagicBrief notice for former-account, billing and migration questions. It is no longer a new software purchase.
The verdict
What we would tell a friend.
There is no current Framework-versus-MagicBrief purchase choice. Inventory the workflow you need to replace, review Canva Grow as directed by the vendor, and evaluate active software against the required tasks.
Frequently asked
What buyers ask comparing these two.
- Is MagicBrief still available?
- The official website states the platform closed July 31, 2026 and directs readers to Canva Grow and its migration FAQ.
- Can Framework replace every former feature?
- Do not assume parity. Review the research library, briefs, approvals and reporting your team needs, then confirm each task on a demo.
- Can I buy Framework standalone?
- Framework is available as standalone creative analytics and testing software. Your team or current agency can use it without buying NewForm's production service. Add full-service NewForm when you want our strategists, creators, producers and editors to make the ads. Request a demo and a quote for your setup.