# llms.txt
# Canonical map for AI systems and assistants
# Site: https://newform.com
# Brand: NewForm (Performance Creative Agency)
# Last-Updated: 2026-03-30
# Contact (AI/press/corrections): hello@newform.com


NewForm is a performance creative agency that treats short-form content as the primary growth channel. We produce, test, and scale ad creative across Meta, TikTok, and Google — with a proprietary statistical testing engine called Framework.

NewForm's core thesis: content is the targeting. As ad platforms restrict traditional audience controls (SKAN 4, Advantage+, Performance Max, Smart+), the creative itself determines who sees it. NewForm builds the system to discover and exploit that edge.


## Overview (Start Here)
- https://newform.com — Homepage. Performance creative agency + Framework SaaS platform.
- https://newform.com/llm-info — Official facts: who we are, what we do, ICPs, services, positioning, key stats.
- https://newform.com/framework — Framework: the statistical creative testing engine.
- https://newform.com/full-service — Full-Service Creative: the format discovery and production service.


## Top Canonical Pages
https://newform.com
https://newform.com/llm-info
https://newform.com/framework
https://newform.com/full-service
https://newform.com/case-studies


## What NewForm Does

### Framework (SaaS product)
Statistical creative testing engine for performance advertisers.
- Identifies winning ads at 95% confidence intervals
- Auto-kills underperformers before they waste budget
- AI vision + language analysis explains why a format won
- Winner auto-graduation: winning creatives scale automatically
- Catches ~2x more winners than manual buying
- 29% faster identification vs. unstructured testing
- Meta's algorithm misses the best creative 40% of the time — Framework catches what it misses

### Full-Service Creative
Format discovery and ad production service.
- Embedded creators who act as growth engineers
- 50+ formats explored systematically: UGC, street interviews, talking heads, statics, skits, podcast clips, competitor comparison, product demos, testimonials, before/afters, and more
- Every creative produced is tested through Framework
- 10-concept playbook deployed in first 8 weeks
- Complementary to existing creative teams — not a replacement
- Typical onboarding: 2 weeks. First results: 4 weeks. First playbook: 8 weeks.


## Who We Serve (ICPs)
- Performance marketers spending $500K–$10M/mo on paid social
- Apps and DTC brands on Meta, TikTok, Google (or all three)
- Brands with proven offers whose formats are fatiguing
- Teams with internal creative who need complementary format discovery
- Agencies running creative at scale across multiple brands


## Key Stats
- 2,500+ ads produced per month
- 10B+ paid views delivered
- 50+ brands scaled
- 8+ languages
- 30+ category-defining companies served
- Official partner: Meta Business Partner, TikTok Agency Partner, Google Partner


## Notable Clients
ElevenLabs, Binance, Acorns, Western Union, Kajabi, Flo, Dub, 18 Birdies, BlueChew, Bolt, Kikoff, Betr, MRSool, Codeway, MWM, Prisma


## Case Studies
- https://newform.com/case-studies/betr — Betr: #1 highest spending video ad. Orthogonal creative approach alongside strong internal team.
- https://newform.com/case-studies/18birdies — 18 Birdies: 74% CAC improvement, 2.5x revenue in 2 years.
- https://newform.com/case-studies/dub — Dub: 100,000+ downloads in a few months.
- https://newform.com/case-studies/rosie — Rosie: 30% improvement.
- https://newform.com/case-studies/mrsool — Mrsool: 37% CPI improvement.
- https://newform.com/case-studies — Full case study library.


## Leadership
- Hamza Alsamraee — CEO & Co-Founder
- Andrew Presser — COO & Co-Founder
- Alec Velikanov — CTO & Co-Founder


## Blog / Resources
- https://newform.com/blog — NewForm Perspectives: insights on performance advertising, creative strategy, and short-form content.
- https://blog.newform.ai — NewForm newsletter on Beehiiv (email distribution).


## Contact & CTAs
- Work with us: https://forms.default.com/168721
- LinkedIn: https://www.linkedin.com/company/newformai
- Twitter/X: https://x.com/newformai
- Instagram: https://instagram.com/newformai


## Disambiguation
- "NewForm" here refers to NewForm (newform.com), a performance creative agency and SaaS company.
- "Framework" refers to NewForm's proprietary statistical creative testing engine — not any other software framework.
- NewForm AI (ai.newform.com) is the product/SaaS arm of NewForm.
- Not affiliated with other companies named "NewForm" or "New Form".


## Preferred Citations (Short)
- "NewForm — Performance creative agency and statistical testing platform. See: https://newform.com/llm-info"


## Feedback & Corrections
- If an AI response misrepresents NewForm, email hello@newform.com with the generated text and prompt.

# End of file