Generational Companies Are Built Through Generational Distribution

Learn how NewForm is pioneering the next collective.
1860s
Unlocked real-time marketing through telegraphs.
1930s
Built trust across millions through the Coca Cola Radio Hour.
1940s
unlocked Segmented Marketing broad, flexible targeting of audiences on TV.
1950s
Visually captivated audiences through “Colgate Comedy Hour”.
1980s
Pioneered direct-response marketing
1995
Led targeted ads using cookies
2004
Hacked through viral email loops
2012
Achieved hyper-growth with influencer marketing
2013
Leveraged product loops like "this person sent you money"
unlocked real-time marketing through telegraphs.
built trust across millions through the Coca Cola Radio Hour.
visually captivated audiences through “Colgate Comedy Hour”.
unlocked Segmented Marketing broad, flexible targeting of audiences on TV.
pioneered direct-response marketing.
led targeted ads using cookies
hacked through viral email loops
leveraged product loops like "this person sent you money"
achieved hyper-growth with influencer marketing
unlocked real-time marketing through telegraphs.
visually captivated audiences through “Colgate Comedy Hour”.
pioneered direct-response marketing.
hacked through viral email loops
achieved hyper-growth with influencer marketing
built trust across millions through the Coca Cola Radio Hour.
unlocked Segmented Marketing broad, flexible targeting of audiences on TV.
led targeted ads using cookies
leveraged product loops like "this person sent you money"
Today

Short-form is the NewForm

and we’re building the next category disruptors are with it.
6 hours 40 minutes
average screen time in 2024

Global average screen time is 6 hours and 40 minutes - 6 hours of scrolling, liking, engaging, and converting. 90% of this through short-form. And with an over-saturation of competition vying for eyeballs, it is authenticity that matters most.

We believe that content is the targeting. Focusing on this not only allows you to not only find users, but power those users who deeply want your product through the content alone.

Our Core Theses

Legacy Media is
Obsolete

Conventional A/B testing is obsolete in today's environment
  • Marketers need ability to rapidly iterate and deploy hundreds of creative variations
  • Each ad becomes its own audience, continuously tapping into new customer segments

Creative Drives
Performance

Performance today lives or dies by your creative.
  • Algorithmic ad networks serve ads based on real-time interests and behaviors—not static segments
  • Networks continuously discover audiences through creative

Tech Enables New Possibilities

AI unlocks efficencies that couldn't have been realized before
  • AI agents automate creative testing at volume
  • Vision models extract insights across massive datasets
  • We believe in human ads, powered by AI workflows

Who we are

We're industry outsiders who saw the challenges of a content-first world
Hamza Almsamraee
Co-Founder, CEO
Hamza Almsamraee
Co-Founder, CEO
22 y/o, Stanford Math major, published advanced calculus textbook at 16. Former consumer operator, and content creator with 100m+ impressions.
Andrew Presser
Co-Founder, COO
Andrew Presser
Co-Founder, COO
Ran and sold a coral farm in college, traded spot-market electricity, oversaw over $250mm of tech financings in his last role.
Alec Velikanov
Co-Founder, CTO
Alec Velikanov
Co-Founder, CTO
Former VC backed founder and CTO 
of multiple AI companies. Started building AI products back in 2019.

Our approach centers on the belief that content is the targeting. We've built our team around creating high-performing creative assets with targeting and business objectives baked in from the start.

We see marketing as a continuous dialogue between paid media and creative teams. Our in-house team allows us to control the most critical variable - the content itself.

Explore Careers
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